Facebook:
Using original content as the catalyst for organic growth, our Facebook fans have more than quadrupled from 15k to over 60k during my 5 year tenure. Our brand continues to lead in this space by providing informative athlete, product and newsworthy posts that are sought after by enthusiasts.
Instagram:
During my time here at Wakeboarding Magazine I launched our Instagram page. Now with over 65k fans, this has been the fastest growing and most engaged social audience for our brand. With our demographic turning to their mobile devices for the latest information and trends, Instagram has been a key component for us telling our story to this segment.
Twitter:
This platform has been vitally used for delivering timely messages to our audiences and keeping them informed on current events, partner information and quick anecdotes about the lifestyle and action side of our sport.